Digital Strategy & Project Management

Tómas
Gunnar
Thorsteinsson

Specialist in digital transformation with over a decade of experience across international markets — bridging the world of technology and client needs.

10+
Years experience
4
Countries worked in
2
Master's degrees
4
Languages spoken
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01

About

I lead digital projects and work with clients to identify needs, define solutions, and bring them to life. Currently at Hugsmiðjan as a Project Manager and Digital Consultant, I collaborate with designers, developers, and stakeholders to shape and implement solutions that improve user experience and support business objectives.

Previously, I spent seven years at Advania, advising and leading complex software implementations — Salesforce, AI solutions, cloud hosting — while building long-term client relationships across Iceland and the Nordics. I thrive at the intersection of technology and business, where clear thinking and strong communication drive real outcomes.

Core competencies

Digital Transformation
IT Consulting
Business Management
Project Management
CRM Solutions
AI Solutions
Employer Branding
Change Management
02

Experience

Feb 2025 — Present
Hugsmiðjan
Project Manager / Digital Consultant
Leading digital projects from initial analysis through to delivery. Working closely with designers, developers, and clients to define and implement solutions that enhance user experience and support business goals.
Iceland
Apr 2018 — Feb 2025
Advania
Business Manager
Led digital transformation for clients through consulting and implementation of technology solutions including CRM (Salesforce), Microsoft, AI, cloud hosting and operations. Seven years building strategic client relationships and leading cross-functional teams.
Iceland
Jan 2017 — Apr 2018
Dropbox
Business Development Representative
Responsible for market analysis and expanding Dropbox Business into new Nordic markets through targeted email campaigns, outbound calling, and sales consulting.
Ireland
Jul 2015 — Jan 2016
Gerson Lehrman Group
Consulting Representative
Identified and connected international experts and investment firms for consulting engagements across multiple sectors.
Ireland
Jan 2016 — May 2016
Universum
Employer Branding Consultant
Consulting and sales of comprehensive employer branding solutions, data packages, and training programmes for corporate clients across Sweden.
Sweden
May 2016 — Dec 2016
Tryggingavaktin
Insurance Advisor
Outbound calling, email communications, and sales presentations for insurance products.
Iceland
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Projects

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Education

University of Iceland
M.A. Innovation & Business Development
Aug 2022 — Dec 2025
Thesis: Digital Transformation in the Third Sector in Iceland
Norwegian School of Economics
M.A. CEMS International Management
Aug 2013 — Dec 2015
Head of Sponsorship at TEDx Bergen · Treasurer, NHH International Committee
Rotterdam School of Management
Exchange — CEMS International Management
Jan 2015 — Jun 2015
Communications Director, CEMS Club Rotterdam
University of Iceland
B.A. Economics
Aug 2009 — Sep 2013
Fundamentals of Digital Marketing — Google
Indirect Sales Accredited Professional — Salesforce
AI Trainer Certification: Prediction & Analysis — boost.ai
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Get in touch

Open to roles in product, project, or business management within tech. Always happy to connect and discuss opportunities or ideas.
Location Vatnsholt 6, 105 Reykjavík